michael masnick the trent reznor case study

I've written on this blog about how Nine Inch Nails is shaking up the music industry in terms of concerts and free music. But here is an excellent presentation that sums it all up.

For those of you who are interested in marketing and love music, check out this case study by Michael Masnick of Techdirt.com. This is a great summary of how Nine Inch Nails has been successful in a world where MP3 piracy, DRM, and RIAA lawsuits are so prevalent. The music industry has been hit hard in the past few years and Michael provides some lessons to be learned from this failing industry.