One reason I like the band Nine Inch Nails is because front man Trent Reznor is a smart dude. (He's also a total computer/gadget geek which ranks him high in my book.) He's been getting a lot of coverage recently (and even a case study) about how he's revolutionizing the dying music industry. The music business has lost it's way and he's doing what any good musician should do...innovating. His innovations range from free music distribution, over-the-top visual effects at concerts, alternative reality games, online communities (www.nin.com), user generated content (remix.nin.com), and limited edition merchandise.
His most recent project is the upcoming launch of a Nine Inch Nails iPhone app aimed at NIN fans. In the video below, Reznor, Rob Sheridan, and Kevin Rose give a sneak peak at what the application can do. On the surface it just seems sort of geeky and cool, but if you pay close attention you can see how this ties into Trent's new business model for the music industry. The app gives NIN the ability to connect with fans and gives them a reason to buy stuff. (By the way, I love the dining room table they're sitting at.)
NIN: Access iPhone app walkthrough with Trent Reznor, Rob Sheridan, and special guest Kevin Rose from Nine Inch Nails on Vimeo.
If you're interested in more, Reznor did an interview with Kevin Rose on Digg Dialog answering plenty of fan questions. In addition to questions about the music industry, some more entertaining ones were "What's the most embarrassing song on your ipod?" and "What gadget can't you live without?"
2 comments:
Trent is one smart m'f'er.
I like how he and I have matching body types.
I also like the effort you put into your blog posts! They are always very nice to read and watch. Thanks Vinny.
-Tristan
Glad you enjoy them! (I enjoy writing them!) I haven't had time to post much lately but I plan to get some posts done this weekend.
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